Creative design and strategy for small businesses that want to be taken seriously

I've been doing this since before I knew what to call it. As a 12-year-old, I was making business cards and flyers for my parents' businesses, running a little invitation service for quinceañeras, baby showers, and birthday parties, and building pretend stores with barcodes I made on my PC that actually scanned. That obsession with how things look, how they work, and how people experience them never went away. I grew up as the child of immigrant parents who didn't speak the language or fully understand American culture. I was the one they turned to. I handled their business calls, figured out how to invoice on a computer, and taught myself how to make everything look polished and professional for their businesses, because we couldn't afford to hire anyone else. I learned to adapt fast, absorb immediately, and figure things out on the fly. That muscle never went away. It's still how I operate on every project I take on, and it's the thing my clients, coworkers, and managers have always pointed to first: I pick things up fast, I absorb quickly, and I figure it out. That passion kicked off in as a kid when I installed my very first design software from a CD (remember those?) on a Compaq and started designing invites for my mom's friends for fun. By late middle school, I was building sites on GeoCities, things like a social network for my sister's friends to "hang out" at online. Through my late teens and early 20s, I was building what today is an 18+ year career across web and graphic design, branding, social media, paid advertising, event marketing, and the creation of processes and experiences both online and off. Along this journey, I ran my own creative businesses, helped launch startups, organized community events, and worked with companies across the country backed by global brands like Google for Entrepreneurs, Startup Grind, Creative Startups, and Wix.com, alongside local organizations like Flywheel Coworking, The Center for Creative Economy, Wake Forest Innovation Quarter, New Ventures, and Venture Cafe to name a few. Today I'm a full-time Senior Designer at a global web hosting tech company by day and a part-time creative strategist for small businesses and startups on the side. Over nearly a decade at my day job, I've led design teams and worked across UI/UX, landing pages, paid advertising, email campaigns, and brand systems. I've also helped shape products used by millions. I work in Figma, think in systems, and bring the same strategic approach to my freelance clients that I bring to a company at that scale. I'm a creative beyond just graphics and design. I was made into one by those early days helping my parents figure it all out from scratch. Over 18+ years, I've helped more than 100 brands go from rough idea to polished, professional presence, including branding, websites, marketing, event production, and the operational systems and processes that hold it all together. Everything I know, I learned by being thrown into it, and I always end up floating. If you've got a business idea or an existing business that doesn't look or feel the way it should, that's exactly what I help with.